October 8, 2018: Formalde-Hype

  • I’m still editing my new novel.
  • Specifically, I’m about half-way through the process of making the corrections in the Google Docs file.
  • Today I accidentally wrote “formaldehype” instead of “formaldehyde”.
  • I really like this accidental word: formalde-hype.
  • What could it mean?
  • Perhaps it could refer to hype that is now dead, and needs embalming. It would be used kinda like this: “Your friend is gushing about her iPhone like it’s 2009! She’s buying into formalde-hype!”
  • Alternatively, it could describe the over-the-top advertisement of a new embalming practice. It would be used in the headline of a funeral industry trade magazine. Something like: “Replacing Your Customer’s Organs with Packing Peanuts: A New Frontier in Mortuary Science or Formalde-Hype?”
  • But most of all, I like the idea of “Formalde-hype” being the name of a band and/or performance artist collective. Something along the lines of The Residents. They would dress up like characters from the television show Mad Men, but they’d also wear makeup to give the appearance of decay. They would sing songs about deregulation and make shaky-cam, black and white, shot-by-shot remakes of popular superhero films (with all the dialogue spoken backwards).

Posted on October 8, 2018, in Uncategorized. Bookmark the permalink. Leave a comment.

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